What Is The Difference Between ATL BTL And TTL?

What is ATL BTL and TTL?

Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities.

Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously..

What does TTL mean in marketing?

Through The LineThese days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!

Is Social Media BTL or ATL?

PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them.

What is ATL and BTL strategy?

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; …

Is Atlanta an PR?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

Is PR above or below the line?

Below the line (BTL) These include communications such as direct mail, sponsorship, brochures, PR, and email marketing etc.

Why is it called above the line?

Above The Line (or ATL) refers to conventional marketing techniques using mass media such as TV, Radio, Billboards or the Internet. The term “The Line” came from a specific ad campaign. … “The Line” should also be thought of as being between mass media and one-on-one communications.

What is the difference between BTL and ATL?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. … “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What is BTL advertising?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

What are the three aims of advertising?

Advertising has three primary objectives: to inform, to persuade, and to remind.

Is digital advertising ATL or BTL?

Above The Line (ATL) and Below The Line (BTL), digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact).

Is sponsorship above the line?

Below the line promotion This concerns promotional activities where the business has direct control over the target or intended audience. There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.